/* * Brand Research Theme (BR-Theme) v1.0 * ============================================================================ * 可复用的品牌调研报告视觉主题。 * * 使用方式： * 1. 复制 brand-research-theme.css 到你的项目中 * 2. * 3. * * 推荐字体（在中导入以获得最佳效果）： * @import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700&family=Playfair+Display:wght@700;900&family=Noto+Sans+SC:wght@300;400;500;700&family=Noto+Serif+SC:wght@600;700;900&display=swap'); * * 所有 class 均以 br- 前缀命名，避免与宿主项目冲突。 * 所有样式 scoped 在 .br-theme 下（全局 reset 除外）。 * ============================================================================ */ /* -------------------------------------------------------------------------- * CSS Custom Properties（可在 :root 或 .br-theme 中覆盖） * -------------------------------------------------------------------------- */ .br-theme { /* 配色 */ --br-bg-page: #F5F0E8; --br-bg-card: #FFFFFF; --br-bg-stripe: #F5F2EC; --br-bg-lessons: #FAFAF7; --br-ink: #1C1C1C; --br-ink-light: #555555; --br-ink-muted: #8B8B8B; --br-accent: #C2513B; --br-accent-light: #E07A5F; --br-positive: #5B8C6F; --br-neutral: #4A6FA5; --br-negative: #C2513B; --br-border: #E8E4DA; --br-border-light: #F0EDE5; --br-callout-bg: #FDF6F2; --br-callout-ink: #5D3A2E; --br-tag-bg: #FDF2EC; /* 阴影 */ --br-shadow: 0 1px 4px rgba(0, 0, 0, 0.05); --br-shadow-hover: 0 4px 16px rgba(0, 0, 0, 0.1); /* 圆角 */ --br-radius: 12px; --br-radius-sm: 8px; /* 排版 */ --br-font-serif: 'Playfair Display', 'Noto Serif SC', serif; --br-font-sans: 'DM Sans', 'Noto Sans SC', sans-serif; --br-font-system: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Noto Sans SC', sans-serif; --br-font-size: 15px; --br-line-height: 1.7; } /* -------------------------------------------------------------------------- * Global reset（仅在 .br-theme 内生效） * -------------------------------------------------------------------------- */ .br-theme, .br-theme *, .br-theme *::before, .br-theme *::after { box-sizing: border-box; } .br-theme { margin: 0; padding: 0; font-family: var(--br-font-sans); font-size: var(--br-font-size); line-height: var(--br-line-height); color: var(--br-ink); background: var(--br-bg-page); -webkit-font-smoothing: antialiased; } /* -------------------------------------------------------------------------- * Typography * -------------------------------------------------------------------------- */ .br-theme h1 { font-family: var(--br-font-serif); font-size: 32px; font-weight: 900; color: var(--br-ink); margin: 0 0 8px 0; letter-spacing: -0.3px; line-height: 1.2; } .br-theme h2 { font-family: var(--br-font-serif); font-size: 22px; font-weight: 700; color: var(--br-neutral); margin: 36px 0 14px 0; padding-bottom: 6px; border-bottom: 2px solid var(--br-accent-light); } .br-theme h3 { font-size: 17px; font-weight: 600; color: var(--br-ink); margin: 24px 0 8px 0; } .br-theme h4 { font-family: var(--br-font-serif); font-size: 16px; font-weight: 700; color: var(--br-ink); margin: 14px 0 8px 0; } .br-theme p { margin: 0 0 10px 0; color: var(--br-ink-light); } .br-theme a { color: var(--br-accent-light); text-decoration: none; } .br-theme a:hover { text-decoration: underline; } .br-theme ul, .br-theme ol { padding-left: 20px; margin: 6px 0; } .br-theme li { margin-bottom: 6px; color: var(--br-ink-light); } .br-theme strong { color: var(--br-ink); } /* -------------------------------------------------------------------------- * Page Shell — 居中最大宽度容器 * -------------------------------------------------------------------------- */ .br-theme .br-page { max-width: 860px; margin: 0 auto; padding: 40px 24px; } /* -------------------------------------------------------------------------- * Hero — 报告顶部区域 * -------------------------------------------------------------------------- */ .br-theme .br-hero { text-align: center; padding: 60px 20px 30px; } .br-theme .br-hero h1 { font-family: var(--br-font-serif); font-size: 42px; font-weight: 900; margin-bottom: 8px; } .br-theme .br-hero .br-subtitle { font-size: 15px; color: var(--br-ink-muted); } /* -------------------------------------------------------------------------- * Cover — 全宽封面（带渐变背景和统计卡片） * -------------------------------------------------------------------------- */ .br-theme .br-cover { display: flex; flex-direction: row; align-items: center; justify-content: center; gap: 80px; min-height: 55vh; background: linear-gradient(160deg, #F9F7F2 0%, #F4EFE6 50%, #EDE4D4 100%); padding: 64px 80px; width: 100%; max-width: 1040px; margin: 0 auto; } .br-theme .br-cover-label { font-size: 11px; letter-spacing: 4px; text-transform: uppercase; color: var(--br-accent); margin-bottom: 28px; font-weight: 600; } .br-theme .br-cover-title { font-family: var(--br-font-serif); font-size: 56px; font-weight: 900; color: var(--br-ink); line-height: 1.1; margin-bottom: 16px; letter-spacing: -0.5px; } .br-theme .br-cover-subtitle { font-size: 19px; color: var(--br-neutral); line-height: 1.6; } .br-theme .br-cover-line { width: 60px; height: 2px; background: var(--br-accent); margin: 28px 0; } .br-theme .br-cover-footer { font-size: 11px; color: var(--br-ink-muted); letter-spacing: 2px; } .br-theme .br-cover-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; } /* -------------------------------------------------------------------------- * Section — 白色背景内容卡片 * -------------------------------------------------------------------------- */ .br-theme .br-section { background: var(--br-bg-card); border-radius: var(--br-radius); padding: 20px 24px; margin: 20px 0; box-shadow: var(--br-shadow); } .br-theme .br-section h3 { margin-top: 0; } .br-theme .br-section-label { font-size: 10px; letter-spacing: 4px; text-transform: uppercase; color: var(--br-accent); margin-bottom: 8px; font-weight: 600; } /* -------------------------------------------------------------------------- * Card（index-style — 左侧 accent 色条 + hover 浮起） * -------------------------------------------------------------------------- */ .br-theme .br-card { display: block; background: var(--br-bg-card); border-radius: var(--br-radius); padding: 22px 26px; box-shadow: var(--br-shadow); border-left: 4px solid var(--br-accent-light); text-decoration: none; color: inherit; transition: all 0.2s; } .br-theme a.br-card:hover { transform: translateY(-2px); box-shadow: var(--br-shadow-hover); text-decoration: none; } .br-theme .br-card h2 { font-family: var(--br-font-serif); font-size: 24px; font-weight: 900; margin: 0 0 4px 0; padding: 0; border: none; color: var(--br-ink); } .br-theme .br-card .br-subtitle { font-size: 12px; color: var(--br-ink-muted); margin-bottom: 12px; } .br-theme .br-card-accent { border-left-color: var(--br-neutral); } /* -------------------------------------------------------------------------- * Card Grid — 卡片网格（用于首页） * -------------------------------------------------------------------------- */ .br-theme .br-card-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; max-width: 960px; margin: 0 auto; padding: 0 20px 60px; } @media (max-width: 700px) { .br-theme .br-card-grid { grid-template-columns: 1fr; } } /* -------------------------------------------------------------------------- * Tag — 药丸标签 * -------------------------------------------------------------------------- */ .br-theme .br-tag { display: inline-block; font-size: 11px; padding: 3px 10px; border-radius: 20px; background: var(--br-tag-bg); color: var(--br-accent-light); font-weight: 500; margin-right: 6px; border: 1px solid rgba(194, 81, 59, 0.12); } .br-theme .br-tag-sm { font-size: 10px; padding: 2px 7px; } .br-theme .br-tags { display: flex; gap: 6px; flex-wrap: wrap; } /* -------------------------------------------------------------------------- * Table — 深色表头 + 斑马纹 * -------------------------------------------------------------------------- */ .br-theme .br-table { width: 100%; border-collapse: collapse; font-size: 13.5px; margin: 16px 0; } .br-theme .br-table thead th { background: var(--br-ink); color: #fff; font-size: 10.5px; font-weight: 500; letter-spacing: 1.5px; text-transform: uppercase; padding: 12px 16px; text-align: left; } .br-theme .br-table tbody td { padding: 11px 16px; border-bottom: 1px solid var(--br-border); vertical-align: middle; line-height: 1.5; color: var(--br-ink-light); } .br-theme .br-table tbody tr:nth-child(even) { background: var(--br-bg-stripe); } .br-theme .br-table .br-td-label { font-weight: 600; color: var(--br-ink); white-space: nowrap; } /* -------------------------------------------------------------------------- * Callout — 强调信息框 * -------------------------------------------------------------------------- */ .br-theme .br-callout { background: var(--br-callout-bg); border-left: 3px solid var(--br-accent); padding: 14px 20px; margin: 20px 0; border-radius: 0 var(--br-radius-sm) var(--br-radius-sm) 0; font-size: 14px; color: var(--br-callout-ink); line-height: 1.6; } .br-theme .br-callout strong { color: var(--br-accent); } .br-theme .br-callout-info { border-left-color: var(--br-neutral); background: #F2F5FA; color: #2E3D5D; } .br-theme .br-callout-info strong { color: var(--br-neutral); } .br-theme .br-callout-positive { border-left-color: var(--br-positive); background: #F2F8F4; color: #2E5D3A; } .br-theme .br-callout-positive strong { color: var(--br-positive); } /* -------------------------------------------------------------------------- * Stat Card — 统计数字卡片 * -------------------------------------------------------------------------- */ .br-theme .br-stat-row { display: flex; gap: 14px; margin: 20px 0; flex-wrap: wrap; } .br-theme .br-stat-card { flex: 1; min-width: 130px; background: var(--br-bg-card); border-radius: var(--br-radius-sm); padding: 18px 16px; text-align: center; box-shadow: var(--br-shadow); border: 1px solid var(--br-border-light); } .br-theme .br-stat-number { font-family: var(--br-font-serif); font-size: 28px; font-weight: 900; color: var(--br-accent); line-height: 1.1; } .br-theme .br-stat-label { font-size: 10px; color: var(--br-ink-muted); letter-spacing: 1px; margin-top: 4px; } /* -------------------------------------------------------------------------- * Insight Card — 正确/错误分析卡片（带水印数字） * -------------------------------------------------------------------------- */ .br-theme .br-insight-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin: 20px 0; } .br-theme .br-insight-card { background: var(--br-bg-card); border-radius: var(--br-radius); padding: 24px 28px; position: relative; overflow: hidden; box-shadow: var(--br-shadow); border: 1px solid var(--br-border-light); } .br-theme .br-insight-card.br-insight-right { border-top: 3px solid var(--br-positive); } .br-theme .br-insight-card.br-insight-wrong { border-top: 3px solid var(--br-negative); } .br-theme .br-insight-num { font-family: var(--br-font-serif); font-size: 44px; font-weight: 900; opacity: 0.08; position: absolute; top: 10px; right: 18px; line-height: 1; } .br-theme .br-insight-right .br-insight-num { color: var(--br-positive); } .br-theme .br-insight-wrong .br-insight-num { color: var(--br-negative); } .br-theme .br-insight-card h4 { font-family: var(--br-font-serif); font-size: 19px; font-weight: 700; color: var(--br-ink); margin: 0 0 8px 0; padding-right: 44px; line-height: 1.3; } .br-theme .br-insight-card p { font-size: 13.5px; color: var(--br-ink-light); line-height: 1.65; margin-bottom: 12px; } @media (max-width: 700px) { .br-theme .br-insight-grid { grid-template-columns: 1fr; } } /* -------------------------------------------------------------------------- * Divider — 装饰分割线 * -------------------------------------------------------------------------- */ .br-theme .br-divider { border: none; height: 1px; background: linear-gradient( to right, var(--br-accent) 0%, var(--br-accent) 60px, var(--br-border) 60px, transparent 100% ); margin: 32px 0; } /* -------------------------------------------------------------------------- * Source List — 来源引用列表 * -------------------------------------------------------------------------- */ .br-theme .br-source-list ol { margin: 8px 0 8px 20px; font-size: 12.5px; color: var(--br-ink-light); line-height: 1.7; } .br-theme .br-source-list ol li { margin-bottom: 3px; } .br-theme .br-source-list a { color: var(--br-neutral); text-decoration: none; } .br-theme .br-source-list a:hover { text-decoration: underline; } /* -------------------------------------------------------------------------- * Timeline / Path — 水平步骤条 * -------------------------------------------------------------------------- */ .br-theme .br-path { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin: 16px 0; } .br-theme .br-path-step { background: var(--br-bg-card); border: 1px solid var(--br-border); border-radius: var(--br-radius-sm); padding: 8px 16px; font-size: 13.5px; font-weight: 500; color: var(--br-ink); white-space: nowrap; } .br-theme .br-path-arrow { color: var(--br-accent); font-size: 18px; font-weight: 700; flex-shrink: 0; } /* -------------------------------------------------------------------------- * Key Events — 事件时间线（dotted 分隔） * -------------------------------------------------------------------------- */ .br-theme .br-key-events { margin: 8px 0; } .br-theme .br-event-item { padding: 8px 0; border-bottom: 1px dotted var(--br-border-light); font-size: 13.5px; } .br-theme .br-event-date { font-weight: 600; color: var(--br-neutral); margin-right: 8px; } .br-theme .br-event-text { color: var(--br-ink-light); } /* -------------------------------------------------------------------------- * Product Card — 产品分析卡片 * -------------------------------------------------------------------------- */ .br-theme .br-product-card { background: var(--br-bg-card); border-radius: var(--br-radius); padding: 28px 32px; box-shadow: var(--br-shadow); border: 1px solid var(--br-border-light); border-top: 3px solid var(--br-neutral); margin-bottom: 24px; } .br-theme .br-product-header { display: flex; align-items: flex-start; gap: 16px; margin-bottom: 16px; padding-bottom: 16px; border-bottom: 1px solid var(--br-border-light); } .br-theme .br-product-rank { font-family: var(--br-font-serif); font-size: 36px; font-weight: 900; color: var(--br-accent); opacity: 0.3; line-height: 1; flex-shrink: 0; } .br-theme .br-product-name { font-family: var(--br-font-serif); font-size: 21px; font-weight: 700; color: var(--br-ink); margin: 0; } .br-theme .br-product-meta { display: flex; align-items: center; gap: 10px; margin-top: 4px; } .br-theme .br-product-type { font-size: 12px; color: var(--br-ink-muted); text-transform: uppercase; letter-spacing: 1px; } .br-theme .br-product-body h4 { font-family: var(--br-font-serif); font-size: 15px; font-weight: 600; color: var(--br-ink); margin: 14px 0 8px 0; } .br-theme .br-product-body p { font-size: 13.5px; color: var(--br-ink-light); line-height: 1.65; margin-bottom: 6px; } .br-theme .br-product-body ul { margin: 6px 0 6px 18px; } .br-theme .br-product-body ul li { font-size: 13.5px; color: var(--br-ink-light); line-height: 1.65; margin-bottom: 3px; } /* -------------------------------------------------------------------------- * Confidence Badge — 可信度标签 * -------------------------------------------------------------------------- */ .br-theme .br-confidence { display: inline-block; font-size: 10px; padding: 2px 8px; border-radius: 10px; font-weight: 500; text-transform: uppercase; letter-spacing: 0.5px; } .br-theme .br-conf-high { background: #E8F0E8; color: #3A6B47; } .br-theme .br-conf-medium { background: #F5F0E0; color: #8B6914; } .br-theme .br-conf-low { background: #FDEEDD; color: #A04030; } /* -------------------------------------------------------------------------- * Learning Cards — 可学/不可学/最佳经验/开放问题 * -------------------------------------------------------------------------- */ .br-theme .br-learn-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin: 16px 0; } .br-theme .br-learn-card { background: var(--br-bg-card); border-radius: var(--br-radius); padding: 20px 24px; box-shadow: var(--br-shadow); border: 1px solid var(--br-border-light); } .br-theme .br-learn-card h4 { font-family: var(--br-font-serif); font-size: 16px; font-weight: 700; margin: 0 0 10px 0; } .br-theme .br-learn-can h4 { color: var(--br-positive); } .br-theme .br-learn-cannot h4 { color: var(--br-accent); } .br-theme .br-learn-best h4 { color: var(--br-neutral); } .br-theme .br-learn-open h4 { color: #B8860B; } .br-theme .br-learn-card ul { margin: 6px 0 6px 18px; } .br-theme .br-learn-card li { font-size: 13.5px; color: var(--br-ink-light); line-height: 1.65; margin-bottom: 4px; } @media (max-width: 700px) { .br-theme .br-learn-grid { grid-template-columns: 1fr; } } /* -------------------------------------------------------------------------- * Lessons Box — 经验总结框（浅色背景） * -------------------------------------------------------------------------- */ .br-theme .br-lessons { background: var(--br-bg-lessons); border-radius: var(--br-radius-sm); padding: 16px 20px; border: 1px solid var(--br-border-light); margin: 12px 0; } .br-theme .br-lessons h4 { margin-top: 0; } .br-theme .br-lessons ul { margin: 6px 0 6px 18px; } .br-theme .br-lessons li { font-size: 13.5px; line-height: 1.65; margin-bottom: 3px; } /* -------------------------------------------------------------------------- * Grid Helpers * -------------------------------------------------------------------------- */ .br-theme .br-grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin: 20px 0; } @media (max-width: 700px) { .br-theme .br-grid-2 { grid-template-columns: 1fr; } } /* -------------------------------------------------------------------------- * Muted / Disclaimer * -------------------------------------------------------------------------- */ .br-theme .br-muted { color: var(--br-ink-muted); font-size: 12px; } .br-theme .br-disclaimer { font-size: 12px; color: var(--br-ink-muted); font-style: italic; margin-top: 8px; } /* -------------------------------------------------------------------------- * Footer * -------------------------------------------------------------------------- */ .br-theme .br-footer { text-align: center; margin-top: 48px; padding: 30px 20px 50px; font-size: 13px; color: #BBB; } .br-theme .br-footer a { color: var(--br-ink-muted); } /* -------------------------------------------------------------------------- * Responsive * -------------------------------------------------------------------------- */ @media (max-width: 900px) { .br-theme .br-cover { flex-direction: column; text-align: center; padding: 32px 24px; } .br-theme .br-cover-stats { grid-template-columns: 1fr 1fr; } .br-theme .br-product-card { padding: 20px; } .br-theme .br-product-rank { font-size: 28px; } } /* -------------------------------------------------------------------------- * Print * -------------------------------------------------------------------------- */ @media print { .br-theme { background: white; } .br-theme, .br-theme * { -webkit-print-color-adjust: exact !important; print-color-adjust: exact !important; } .br-theme .br-section { box-shadow: none; border-bottom: 1px solid var(--br-border-light); page-break-after: always; } .br-theme .br-section:last-child { page-break-after: auto; } .br-theme h1, .br-theme h2, .br-theme h3 { page-break-after: avoid; } }